How to write a media pitch with examples | Ep. 27

Last updated on April 8th, 2021 at 07:11 pm

Mercedes describes how to write a media pitch and outlines common mistakes we make when pitching to media outlets. She also provides tips on how to successfully pitch to journalists, podcasters, YouTubers, and bloggers, with examples.

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Notes & tips for how to write a media pitch

• Getting press for your business, project, or brand usually isn’t make or break. It’s more of a nice to have. 
• Build relationships with people over a period of time. Start with engaging with them on social media. 
• Common mistakes when pitching:
  • What’s your story? Tell people:
    • who you are 
    • what you do
    • why you started 
    • why your work matters / why people should care
  • Pitch should include how it benefits the person receiving the pitch
  • Be specific about what you want. For example, say
    • “I’d love for you to consider me as a guest for your show” 
    • “I’m interested in sponsoring one of your blog posts”
  • When pitching, send a personalized email
  • Direct messages (DMs) may not be the best place for sending a pitch. Go to the person’s social media profile (or something else) and check to see if it says “NO DMs”
  • Do your research and show that you’ve done your research.
  • You don’t need press for the sake of press. Why are you seeking press? How will press benefit you and your business, project, or brand? How will you measure success?

Example of a media pitch that isn’t good:

Hey there, 
Love your blog and I’d love to be on it. 
I also have a blog. On my blog I write about how passionate I am about cooking healthy food. 
This is something that I want to share with your readers as well. 
Looking forward to working with you. 
Thanks, 
– Mercedes

Example you can use to start your media pitch:

Be sure to tailor each media pitch you send

Greeting: Hi [name of person receiving the pitch],
Intro: I hope you are well. I hope you had a great weekend.
Mention their work 
Introduction about me & my work: [include links]
Tying my work and their work together
Why what I do matters 
Timeliness 
The ask: I’d love to sponsor a blog post. I’d love to be a guest on your podcast. 
Closing: Thank you.
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Mentioned in this episode

• 20 Food Podcasts by Black Women
• Ariel D. Smith of The Food Truck Scholar
• Pro Food Maker featured by Apple Podcasts for Black History Month

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Previous Episode

Navigating social media to grow your brand with Geo’s Table | Ep. 26