Blog August 23, 2023

5 Tips to Make a Good Instagram Bio for Restaurants, Food Businesses & Content Creators

Last updated on November 19th, 2024 at 08:59 pm

Your Instagram bio probably needs work.

Use these tips to get the best Instagram bio for your restaurant or food business.

What is an Instagram bio?

It’s the section of your Instagram profile page where you describe yourself, what your content is about and why someone should care about your content.

And within 150 characters.

This is my Instagram bio:

It needs some help, but don’t worry. We’ll fix it later.

Why do I need a good Instagram bio?

A good Instagram bio can:

Increase sales by bringing more customers to your restaurant or food business
Attract paid partnerships & brand deals, especially if you are a content creator
Bring you press opportunities that can raise your brand awareness
Decrease the redundant or unnecessary messages and emails (e.g. What are your hours? Do you have vegan options?) that waste your time
Help you gain new followers on Instagram, which you can convert to customers later on

So, you need to spend about 20 minutes updating your Instagram bio on a regular basis.

What makes a good Instagram bio?

The best Instagram bios are concise, simple and provide the information that your target audience needs the most.

For example, if you have a restaurant or food truck, at a bare minimum, your customers need to know your:

Location (full address)
Hours of operation
Menu

If you have a food business that doesn’t have a brick & mortar location, this information would be helpful for your bio:

Pop up or market locations and dates
Retail locations where customers can buy your product(s)
If you provide shipping and where (e.g. US shipping or worldwide shipping)

What about content creators? Here are some ideas of what to include in your Instagram bio:

1 liner summarizing your content (e.g. quick dinner ideas, vegan recipes)
City/State/Country (but be careful with this)
Email (also be careful with this)

Note: For safety reasons, it might not be best to include your location as a content creator.

Another note: If you display your email on your profile, that can lead to a lot of spam in your inbox.

5 tips to create an awesome Instagram bio

1. Introduce your business or content in a way that’s easy to understand

This is not the time for business jargon or inside jokes. Tell us who you are and what you do.

And don’t be modest.

Are you the top selling brand on Amazon for your food category? Or maybe your podcast hit 100K downloads. Don’t be shy – tell us about your awards & achievements.

Think about what sets you apart from other businesses or content creators.

Here are some questions to guide you:

Who is your target audience and what problems are they facing that you can help with?
Specifically, how does your business or content help people accomplish their goals?
What’s the 1 thing you want people to know/learn/take away from your business?

2. Use relevant keywords in your bio that people likely search for

People get tired of endlessly scrolling on Instagram and often search for content, because it’s faster than browsing.

Let’s say that you have a seafood restaurant in Atlanta. A potential customer has been running errands all day and is too tired to cook at home.

They decide to search for restaurants or food trucks in Atlanta.

They open the Instagram app on their phone and type in ‘best seafood atlanta’.

Does an image or video of your food appear in their search results?

3. Make it easy to scan your bio with formatting

Most people are in a hurry and prefer to scan instead of reading.

So, use formatting, such as line breaks & emojis to break up the text.

No one wants to read through a giant paragraph. Instead, write shorter sentences.

4. Include an action you want a person to take after looking at your bio

In marketing jargon, this is known as a ‘call to action’ or CTA for short.

This just means giving a person something to do.

For example, should they order your products on your website? Get something to eat at your food truck in Houston? Or read your blog post on how to get more followers on TikTok?

5. Add a link to your bio

This can be related to your call to action.

If your CTA was to order your spice rub online, then give a link to your website, Amazon store, etc where they can make a purchase.

For content creators, this is a great opportunity to link your website where people can read your blog posts and brands can look at your portfolio or media kit if they are interested in hiring you.

What if I can’t fit all my important information in the bio?

You’ll need to prioritize. Remember, people are busy and easily overwhelmed.

Help them (and yourself) by keeping your Instagram bio focused on the most important content that your target audience needs to know.

This increases the chances of someone hitting the follow button, visiting your blog or making a purchase.

Also, use other parts of your Instagram profile to help Instagram users find you and learn more about you.

You can use a combination of your bio, story highlights, and your pinned posts.

Now that we learned a few tips, here’s how I updated my bio

📰 Food Business Insights & News
🙌🏿 For Black owned restaurants & Black chefs worldwide
💡 Articles/podcast to grow your business ⤵︎
https://profoodmaker.com/start

My updated bio focuses on what sets me apart from other content creators and the value that I bring to the food industry, which is insights & news for restaurants and food businesses.

It’s 125 characters and I don’t feel the need to max out at 150 characters.

Keep your bio updated in the future

As your business grows, make sure to keep your Instagram and social media bios updated.

And get in the habit of testing different bios over time to understand what content resonates with your target audience.

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